Episode 6

Is AI the Future of Content Marketing?

Published on: 15th March, 2024

Join us in this insightful episode as we sit down with Pat LaCroix, the Executive Vice President of Marketing and Commercial Strategy at Seekr, a trailblazing company at the forefront of artificial intelligence in transparent content evaluation. With a rich career spanning over two decades, Pat brings a wealth of experience from his time within iconic consumer brands and leading advertising agencies.

Before his pivotal role at Seekr, Pat made significant strides at Bose, steering the ship in various global marketing leadership positions. He was instrumental in brand marketing, media, digital, social, and forging strategic partnerships with powerhouse entities like the NFL, Amazon, Disney, and Spotify. His innovative work and leadership earned him a spot in the "Sports Business Journal's" prestigious “40 under 40” list, recognizing his contributions to the industry.


In this exclusive interview, Pat shares his journey through the realms of marketing and AI, offering unparalleled insights into how artificial intelligence is revolutionizing content evaluation and consumer engagement. Whether you're a marketing professional, AI enthusiast, or simply fascinated by the intersection of technology and marketing, this conversation with Pat LaCroix is not to be missed. Tune in to uncover the future of marketing in the age of AI with one of the industry's most seasoned experts.


Tune in to gain invaluable insights from one of the industry's most respected figures! Find out more by visiting seekr today.


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About the Podcast

The Backstory on Marketing and AI
with Guy Powell
Dive deep into the dynamic marketing realm in the digital age with The Backstory on Marketing and AI, hosted by Guy Powell, the visionary President of ProRelevant Marketing Solutions. This enlightening podcast is your gateway to understanding the intricate interplay between data-driven marketing strategies and cutting-edge AI technologies.

Each episode brings to the table candid and insightful conversations with some of the industry's most influential leaders and analytics experts. They share their valuable perspectives and experiences on how to navigate the ever-evolving marketing landscape successfully. As a listener, you will be able to discover the most current trends shaping the marketing world and learn innovative ways to leverage AI to elevate your brand's presence and impact.

The Backstory on Marketing and AI is an indispensable resource for anyone involved in marketing, from executives managing to proactive marketers. Whether you're an executive overseeing a hefty advertising budget or a marketer at the forefront of a growing brand, this podcast is your resource for staying ahead in the competitive marketing world.

Tune in on Apple Podcasts and Spotify and be part of the pivotal discussions defining the future of marketing. Don't miss out on this chance to revolutionize your approach to marketing and AI. Subscribe today and begin becoming a more informed and strategic marketer. For more information, visit www.prorelevant.com.

Typical questions discussed in this podcast:
How is AI transforming traditional marketing strategies?
What is the role of data analytics in understanding consumer behavior?
What are the best practices for integrating AI into your marketing campaigns?
What is the future of personalized and content marketing with AI?
What are some AI success stories and case studies: Brands leading the way in AI marketing?
How can we best overcome challenges in adopting AI technologies for marketing?
How can we measure the ROI of AI-based marketing initiatives?
How can we build a customer journey map leveraging AI insights?
How can we maintain privacy, data protection and cyber security in the age of AI marketing.
How can we build a skilled team to leverage AI in marketing?
What is AI's influence on social media marketing strategies?
What is the right balance between AI automation and the human touch in marketing?
What are the limits of using AI to support Chatbots?
How can young marketers leverage AI in their careers?

Topics Discussed:
AI Marketing
Data Analytics
Predictive Analytics
Brand Strategies
AI Ethics
Creative Advertising
Marketing ROI
Customer Journey
Content Marketing
Chatbots
Data Privacy
Social Media Strategies
Small Business Marketing
Prompt design and engineering

Main Questions:
What is the difference between ChatGPT and Bard?
How can Canva be used for image development?
What is a Large Learning Model (LLM)?

Testimonials:
In this fun and easy read, Guy provides a roadmap on how you can navigate through today's choppy waters and come out on the other side with a successful, metrics-based marketing campaign.
Jamie Turner, Author, Adjunct Instructor, Speaker, and Consultant

Guy does a great job of outlining marketing strategies adopted during the pandemic through some very insightful case studies and is a must-have for marketers.
Sonia Serrao, Senior Director, Brand Marketing at Tarkett

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