Episode 5

How Can You Fuel Growth Through Marketing & AI?

Published on: 11th March, 2024

How can you fuel growth through marketing and AI? We are sitting down today with Marketing and e-commerce expert Alex Back, with Couch.com. Alex prioritizes awareness, creativity, and communication as staples in his work. With a rich history of entrepreneurial success, including co-founding the celebrated home furnishings brand Apt2B, Alex brings a wealth of knowledge and experience to the table.

From the early days of identifying a market gap in affordable home furnishings during the recession to building Apt2B into an e-commerce powerhouse with annual revenues soaring over $40M, Alex's journey is nothing short of inspiring. His strategies in awareness, creativity, and communication have not only fueled growth but also led to a successful acquisition and exit.

Today, Alex shares his invaluable insights on leveraging AI alongside strategic marketing to propel business growth. We'll explore the pivotal role of creative marketing, the development of strategic partnerships with giants like Costco and Bed Bath & Beyond, and the innovative use of technology in e-commerce.


Whether you're an aspiring entrepreneur, a marketing professional, or just passionate about the fusion of AI and marketing, this episode is packed with actionable advice and captivating stories from Alex's remarkable career. Tune in to discover how to harness the power of AI and marketing to fuel your business growth and navigate the challenges and opportunities of the e-commerce landscape.


Tune in to gain invaluable insights from one of the industry's most respected figures! Find out more by visiting couch.com today.


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About the Podcast

The Backstory on Marketing and AI
with Guy Powell
Dive deep into the dynamic marketing realm in the digital age with The Backstory on Marketing and AI, hosted by Guy Powell, the visionary President of ProRelevant Marketing Solutions. This enlightening podcast is your gateway to understanding the intricate interplay between data-driven marketing strategies and cutting-edge AI technologies.

Each episode brings to the table candid and insightful conversations with some of the industry's most influential leaders and analytics experts. They share their valuable perspectives and experiences on how to navigate the ever-evolving marketing landscape successfully. As a listener, you will be able to discover the most current trends shaping the marketing world and learn innovative ways to leverage AI to elevate your brand's presence and impact.

The Backstory on Marketing and AI is an indispensable resource for anyone involved in marketing, from executives managing to proactive marketers. Whether you're an executive overseeing a hefty advertising budget or a marketer at the forefront of a growing brand, this podcast is your resource for staying ahead in the competitive marketing world.

Tune in on Apple Podcasts and Spotify and be part of the pivotal discussions defining the future of marketing. Don't miss out on this chance to revolutionize your approach to marketing and AI. Subscribe today and begin becoming a more informed and strategic marketer. For more information, visit www.prorelevant.com.

Typical questions discussed in this podcast:
How is AI transforming traditional marketing strategies?
What is the role of data analytics in understanding consumer behavior?
What are the best practices for integrating AI into your marketing campaigns?
What is the future of personalized and content marketing with AI?
What are some AI success stories and case studies: Brands leading the way in AI marketing?
How can we best overcome challenges in adopting AI technologies for marketing?
How can we measure the ROI of AI-based marketing initiatives?
How can we build a customer journey map leveraging AI insights?
How can we maintain privacy, data protection and cyber security in the age of AI marketing.
How can we build a skilled team to leverage AI in marketing?
What is AI's influence on social media marketing strategies?
What is the right balance between AI automation and the human touch in marketing?
What are the limits of using AI to support Chatbots?
How can young marketers leverage AI in their careers?

Topics Discussed:
AI Marketing
Data Analytics
Predictive Analytics
Brand Strategies
AI Ethics
Creative Advertising
Marketing ROI
Customer Journey
Content Marketing
Chatbots
Data Privacy
Social Media Strategies
Small Business Marketing
Prompt design and engineering

Main Questions:
What is the difference between ChatGPT and Bard?
How can Canva be used for image development?
What is a Large Learning Model (LLM)?

Testimonials:
In this fun and easy read, Guy provides a roadmap on how you can navigate through today's choppy waters and come out on the other side with a successful, metrics-based marketing campaign.
Jamie Turner, Author, Adjunct Instructor, Speaker, and Consultant

Guy does a great job of outlining marketing strategies adopted during the pandemic through some very insightful case studies and is a must-have for marketers.
Sonia Serrao, Senior Director, Brand Marketing at Tarkett

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