41 episodes

Dive deep into the dynamic marketing realm in the digital age with The Backstory on Marketing and AI, hosted by Guy Powell, the visionary President of ProRelevant Marketing Solutions. This enlightening podcast is your gateway to understanding the intricate interplay between data-driven marketing strategies and cutting-edge AI technologies.

Each episode brings to the table candid and insightful conversations with some of the industry's most influential leaders and analytics experts. They share their valuable perspectives and experiences on how to navigate the ever-evolving marketing landscape successfully. As a listener, you will be able to discover the most current trends shaping the marketing world and learn innovative ways to leverage AI to elevate your brand's presence and impact.

The Backstory on Marketing and AI is an indispensable resource for anyone involved in marketing, from executives managing to proactive marketers. Whether you're an executive overseeing a hefty advertising budget or a marketer at the forefront of a growing brand, this podcast is your resource for staying ahead in the competitive marketing world.

Tune in on Apple Podcasts and Spotify and be part of the pivotal discussions defining the future of marketing. Don't miss out on this chance to revolutionize your approach to marketing and AI. Subscribe today and begin becoming a more informed and strategic marketer. For more information, visit www.prorelevant.com.

Typical questions discussed in this podcast:
How is AI transforming traditional marketing strategies?
What is the role of data analytics in understanding consumer behavior?
What are the best practices for integrating AI into your marketing campaigns?
What is the future of personalized and content marketing with AI?
What are some AI success stories and case studies: Brands leading the way in AI marketing?
How can we best overcome challenges in adopting AI technologies for marketing?
How can we measure the ROI of AI-based marketing initiatives?
How can we build a customer journey map leveraging AI insights?
How can we maintain privacy, data protection and cyber security in the age of AI marketing.
How can we build a skilled team to leverage AI in marketing?
What is AI's influence on social media marketing strategies?
What is the right balance between AI automation and the human touch in marketing?
What are the limits of using AI to support Chatbots?
How can young marketers leverage AI in their careers?

Topics Discussed:
AI Marketing
Data Analytics
Predictive Analytics
Brand Strategies
AI Ethics
Creative Advertising
Marketing ROI
Customer Journey
Content Marketing
Chatbots
Data Privacy
Social Media Strategies
Small Business Marketing
Prompt design and engineering

Main Questions:
What is the difference between ChatGPT and Bard?
How can Canva be used for image development?
What is a Large Learning Model (LLM)?

Testimonials:
In this fun and easy read, Guy provides a roadmap on how you can navigate through today's choppy waters and come out on the other side with a successful, metrics-based marketing campaign.
Jamie Turner, Author, Adjunct Instructor, Speaker, and Consultant

Guy does a great job of outlining marketing strategies adopted during the pandemic through some very insightful case studies and is a must-have for marketers.
Sonia Serrao, Senior Director, Brand Marketing at Tarkett

Sign up now for more episodes.

The Backstory on Marketing and AI Guy Powell

    • Business
    • 5.0 • 1 Rating

Dive deep into the dynamic marketing realm in the digital age with The Backstory on Marketing and AI, hosted by Guy Powell, the visionary President of ProRelevant Marketing Solutions. This enlightening podcast is your gateway to understanding the intricate interplay between data-driven marketing strategies and cutting-edge AI technologies.

Each episode brings to the table candid and insightful conversations with some of the industry's most influential leaders and analytics experts. They share their valuable perspectives and experiences on how to navigate the ever-evolving marketing landscape successfully. As a listener, you will be able to discover the most current trends shaping the marketing world and learn innovative ways to leverage AI to elevate your brand's presence and impact.

The Backstory on Marketing and AI is an indispensable resource for anyone involved in marketing, from executives managing to proactive marketers. Whether you're an executive overseeing a hefty advertising budget or a marketer at the forefront of a growing brand, this podcast is your resource for staying ahead in the competitive marketing world.

Tune in on Apple Podcasts and Spotify and be part of the pivotal discussions defining the future of marketing. Don't miss out on this chance to revolutionize your approach to marketing and AI. Subscribe today and begin becoming a more informed and strategic marketer. For more information, visit www.prorelevant.com.

Typical questions discussed in this podcast:
How is AI transforming traditional marketing strategies?
What is the role of data analytics in understanding consumer behavior?
What are the best practices for integrating AI into your marketing campaigns?
What is the future of personalized and content marketing with AI?
What are some AI success stories and case studies: Brands leading the way in AI marketing?
How can we best overcome challenges in adopting AI technologies for marketing?
How can we measure the ROI of AI-based marketing initiatives?
How can we build a customer journey map leveraging AI insights?
How can we maintain privacy, data protection and cyber security in the age of AI marketing.
How can we build a skilled team to leverage AI in marketing?
What is AI's influence on social media marketing strategies?
What is the right balance between AI automation and the human touch in marketing?
What are the limits of using AI to support Chatbots?
How can young marketers leverage AI in their careers?

Topics Discussed:
AI Marketing
Data Analytics
Predictive Analytics
Brand Strategies
AI Ethics
Creative Advertising
Marketing ROI
Customer Journey
Content Marketing
Chatbots
Data Privacy
Social Media Strategies
Small Business Marketing
Prompt design and engineering

Main Questions:
What is the difference between ChatGPT and Bard?
How can Canva be used for image development?
What is a Large Learning Model (LLM)?

Testimonials:
In this fun and easy read, Guy provides a roadmap on how you can navigate through today's choppy waters and come out on the other side with a successful, metrics-based marketing campaign.
Jamie Turner, Author, Adjunct Instructor, Speaker, and Consultant

Guy does a great job of outlining marketing strategies adopted during the pandemic through some very insightful case studies and is a must-have for marketers.
Sonia Serrao, Senior Director, Brand Marketing at Tarkett

Sign up now for more episodes.

    What Advice Do Experts Have for Navigating AI Changes in Marketing? With Kevin Surace

    What Advice Do Experts Have for Navigating AI Changes in Marketing? With Kevin Surace

    Join us in this enlightening episode as we go into the transformative world of AI and its profound impact on the job market with the esteemed Kevin Surace, a Silicon Valley icon known for his expertise in generative AI applications and impacts. As a celebrated innovator, serial entrepreneur, and a dynamic speaker, Kevin brings a wealth of knowledge and insights on how AI is reshaping industries, altering job roles, and what it means for professionals aiming to stay ahead in their careers.
    In this comprehensive discussion, we cover the essentials of generative AI, demystifying this groundbreaking technology for our audience. Kevin, with his engaging and educational approach, breaks down complex concepts into understandable insights, highlighting how generative AI is not just a buzzword but a pivotal tool in modern marketing and beyond.
    Furthermore, Kevin shares invaluable advice for young marketers and professionals on how to navigate the evolving job landscape influenced by AI advancements. From upskilling in AI-related domains to embracing a mindset of continuous learning, Kevin outlines strategies to thrive in an AI-driven world.
    For those curious about the future of work and the role of AI in shaping new opportunities, this episode is a must-watch. Kevin's unique blend of technical prowess and engaging storytelling promises to educate, energize, and inspire action. Tune in to gain a deeper understanding of generative AI's potential and how to leverage it for career growth and innovation.
    Tune in to gain invaluable insights from one of the industry's most respected figures! Find out more today.
    Subscribe to the Backstory on Marketing and AI for more updates on market trends and AI updates.

    Follow us on Facebook: https://www.facebook.com/profile.php?...
    Website: https://prorelevant.com/

    What's your backstory?

    • 41 min
    Are We Losing the Human Connection in AI-Driven Marketing? Insights from John Miller

    Are We Losing the Human Connection in AI-Driven Marketing? Insights from John Miller

    This week on our podcast, we delve into the fascinating intersection of marketing, AI, and the indispensable element of humanity with John Miller, a seasoned expert from Scribewise specializing in B2B marketing strategies.
    John believes that the future of marketing and AI hinges on our ability to infuse more humanity into technology – understanding not just what content people like, but how to make digital interactions more human and relatable.
    Join us as John shares his insights on the critical role of human touch in AI-driven marketing, the challenges and opportunities it presents, and the strategies businesses can adopt to make their marketing efforts more personable and effective.
    Whether you're a marketer, a business leader, or someone intrigued by the evolving dynamics of AI in the business world, this episode offers valuable perspectives on making technology work for, not against, the human element in business interactions.
    Tune in to gain invaluable insights from one of the industry's most respected figures! Find out more by visiting ScribeWise today.
    Subscribe to the Backstory on Marketing and AI for more updates on market trends and AI updates.

    Follow us on Facebook: https://www.facebook.com/profile.php?...
    Website: https://prorelevant.com/

    What's your backstory?

    • 43 min
    What Are the Three Keys to Marketing Success with AI and Chat GPT?

    What Are the Three Keys to Marketing Success with AI and Chat GPT?

    Join us for a captivating episode titled "What Are the Three Keys to Marketing Success with AI and Chat GPT?" featuring the remarkable AJ Amyx. Hailed as a best-selling author and recognized by Hubspot as one of the top coaches globally, AJ brings over a decade of rich coaching experience to the table. Despite his youthful appearance (born in 1985), AJ's diverse persona as a 3/5 Manifesting Generator, a highly sensitive individual, and a boxing enthusiast trained by a former UFC World Champion, showcases his multifaceted nature.
    A proud Texan with a love for European adventures, AJ's coaching portfolio is as diverse as his background, including Forbes Top Social Media Influencers, multi-million dollar business owners, and even a driven 17-year-old. His mission is clear: to facilitate transformative change by addressing the Inner Game, encompassing emotional intelligence and unconscious barriers.
    In this episode, AJ delves into the integration of AI and Chat GPT within marketing strategies, highlighting three essential keys to success. His insights extend beyond professional growth, offering a holistic approach to personal development and fulfillment. Tune in to uncover how to leverage the latest in AI for marketing excellence and embark on a journey of self-discovery with AJ Amyx.
    Tune in to gain invaluable insights from one of the industry's most respected figures! Find out more today.
    Subscribe to the Backstory on Marketing and AI for more updates on market trends and AI updates.
    Follow us on Facebook: https://www.facebook.com/profile.php?...
    Website: https://prorelevant.com/
    What's your backstory?

    • 44 min
    Is AI the Future of Content Marketing?

    Is AI the Future of Content Marketing?

    Join us in this insightful episode as we sit down with Pat LaCroix, the Executive Vice President of Marketing and Commercial Strategy at Seekr, a trailblazing company at the forefront of artificial intelligence in transparent content evaluation. With a rich career spanning over two decades, Pat brings a wealth of experience from his time within iconic consumer brands and leading advertising agencies.
    Before his pivotal role at Seekr, Pat made significant strides at Bose, steering the ship in various global marketing leadership positions. He was instrumental in brand marketing, media, digital, social, and forging strategic partnerships with powerhouse entities like the NFL, Amazon, Disney, and Spotify. His innovative work and leadership earned him a spot in the "Sports Business Journal's" prestigious “40 under 40” list, recognizing his contributions to the industry.

    In this exclusive interview, Pat shares his journey through the realms of marketing and AI, offering unparalleled insights into how artificial intelligence is revolutionizing content evaluation and consumer engagement. Whether you're a marketing professional, AI enthusiast, or simply fascinated by the intersection of technology and marketing, this conversation with Pat LaCroix is not to be missed. Tune in to uncover the future of marketing in the age of AI with one of the industry's most seasoned experts.

    Tune in to gain invaluable insights from one of the industry's most respected figures! Find out more by visiting seekr today.

    Subscribe to the Backstory on Marketing and AI for more updates on market trends and AI updates.

    Follow us on Facebook: https://www.facebook.com/profile.php?...
    Website: https://prorelevant.com/

    What's your backstory?

    • 40 min
    How Can You Fuel Growth Through Marketing & AI?

    How Can You Fuel Growth Through Marketing & AI?

    How can you fuel growth through marketing and AI? We are sitting down today with Marketing and e-commerce expert Alex Back, with Couch.com. Alex prioritizes awareness, creativity, and communication as staples in his work. With a rich history of entrepreneurial success, including co-founding the celebrated home furnishings brand Apt2B, Alex brings a wealth of knowledge and experience to the table.
    From the early days of identifying a market gap in affordable home furnishings during the recession to building Apt2B into an e-commerce powerhouse with annual revenues soaring over $40M, Alex's journey is nothing short of inspiring. His strategies in awareness, creativity, and communication have not only fueled growth but also led to a successful acquisition and exit.
    Today, Alex shares his invaluable insights on leveraging AI alongside strategic marketing to propel business growth. We'll explore the pivotal role of creative marketing, the development of strategic partnerships with giants like Costco and Bed Bath & Beyond, and the innovative use of technology in e-commerce.

    Whether you're an aspiring entrepreneur, a marketing professional, or just passionate about the fusion of AI and marketing, this episode is packed with actionable advice and captivating stories from Alex's remarkable career. Tune in to discover how to harness the power of AI and marketing to fuel your business growth and navigate the challenges and opportunities of the e-commerce landscape.

    Tune in to gain invaluable insights from one of the industry's most respected figures! Find out more by visiting couch.com today.

    Subscribe to the Backstory on Marketing and AI for more updates on market trends and AI updates.

    Follow us on Facebook: https://www.facebook.com/profile.php?...
    Website: https://prorelevant.com/

    What's your backstory?

    • 37 min
    Is It Possible to Dominate with just SEO?

    Is It Possible to Dominate with just SEO?

    In this captivating episode of our series, we sit down with the SEO maestro, Damon Burton, a renowned figure who has outmaneuvered billion-dollar corporations in the search engine arena. With a track record of elevating businesses to the pinnacle of Google's rankings without the reliance on ads, Damon brings a treasure trove of proven strategies and insights to the table.
    Damon isn't just any expert; he's a Forbes contributor and the author of a best-selling SEO book on Amazon, shedding light on the intricacies of search engine optimization in a way that's both accessible and actionable. His illustrious clientele includes high-profile names like the Utah Jazz’s Team Store and companies that have made waves on Shark Tank and earned recognition from Inc.
    In this episode, we dive deep into Damon's philosophy on SEO, uncovering the techniques and tactics that have enabled him to dominate search rankings and drive significant growth for his clients. Whether you're a small business owner, a marketing professional, or simply an SEO enthusiast, this conversation is packed with valuable insights that could revolutionize your approach to online visibility.
    Get ready to be inspired by Damon's journey, learn from his vast experience, and discover how you too can leverage SEO to elevate your business. Tune in now and unlock the secrets to mastering search engine marketing with Damon Burton.
    Tune in to gain invaluable insights from one of the industry's most respected figures! Find out more by visiting https://www.damonburton.com/ today.
    Subscribe to the Backstory on Marketing and AI for more updates on market trends and AI updates.
    Follow us on Facebook: https://www.facebook.com/profile.php?...
    Website: https://prorelevant.com/

    What's your backstory?

    • 49 min

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