Episode 15

What's Really Happening with Third-Party Cookies? With CEO Jeff Greenfield

Published on: 26th July, 2024

Dive into the ever-evolving world of digital marketing with our latest interview featuring Jeff Greenfield, a renowned expert in the field. In this must-watch episode, get a look into our comprehensive discussion on the fate of Google's third-party cookies and what the future holds for digital advertising.

What's Really Happening with Third-Party Cookies?

Jeff Greenfield brings his insights into the shifting landscape of online privacy and advertising. While it was once believed that third-party cookies would be phased out by Q3 of 2024, a recent announcement has pushed this date even further to 2025. What does this mean for marketers, advertisers, and consumers alike? Jeff unpacks the implications of this delay and what strategies businesses should consider during this extended transition period.


"The train has not left the station on getting rid of third-party cookies," says Jeff. This teaser gives you just a taste of the insightful, full-length discussion that explores the complexities of privacy, digital tracking, and the future of reaching audiences online.


Stay tuned for the full interview and join us as we delve deeper into these critical changes. Whether you're a marketer trying to navigate the new norms, a business owner concerned about digital strategy, or simply a tech enthusiast curious about the future of digital interactions, this interview will provide valuable perspectives to help you understand and adapt to the changing digital landscape.


Don't miss out! Subscribe and hit the bell icon to get notified when the full interview goes live.


Share your thoughts and questions in the comments below — let's discuss what the future holds for digital advertising!


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About the Podcast

The Backstory on Marketing and AI
with Guy Powell
Dive deep into the dynamic marketing realm in the digital age with The Backstory on Marketing and AI, hosted by Guy Powell, the visionary President of ProRelevant Marketing Solutions. This enlightening podcast is your gateway to understanding the intricate interplay between data-driven marketing strategies and cutting-edge AI technologies.

Each episode brings to the table candid and insightful conversations with some of the industry's most influential leaders and analytics experts. They share their valuable perspectives and experiences on how to navigate the ever-evolving marketing landscape successfully. As a listener, you will be able to discover the most current trends shaping the marketing world and learn innovative ways to leverage AI to elevate your brand's presence and impact.

The Backstory on Marketing and AI is an indispensable resource for anyone involved in marketing, from executives managing to proactive marketers. Whether you're an executive overseeing a hefty advertising budget or a marketer at the forefront of a growing brand, this podcast is your resource for staying ahead in the competitive marketing world.

Tune in on Apple Podcasts and Spotify and be part of the pivotal discussions defining the future of marketing. Don't miss out on this chance to revolutionize your approach to marketing and AI. Subscribe today and begin becoming a more informed and strategic marketer. For more information, visit www.prorelevant.com.

Typical questions discussed in this podcast:
How is AI transforming traditional marketing strategies?
What is the role of data analytics in understanding consumer behavior?
What are the best practices for integrating AI into your marketing campaigns?
What is the future of personalized and content marketing with AI?
What are some AI success stories and case studies: Brands leading the way in AI marketing?
How can we best overcome challenges in adopting AI technologies for marketing?
How can we measure the ROI of AI-based marketing initiatives?
How can we build a customer journey map leveraging AI insights?
How can we maintain privacy, data protection and cyber security in the age of AI marketing.
How can we build a skilled team to leverage AI in marketing?
What is AI's influence on social media marketing strategies?
What is the right balance between AI automation and the human touch in marketing?
What are the limits of using AI to support Chatbots?
How can young marketers leverage AI in their careers?

Topics Discussed:
AI Marketing
Data Analytics
Predictive Analytics
Brand Strategies
AI Ethics
Creative Advertising
Marketing ROI
Customer Journey
Content Marketing
Chatbots
Data Privacy
Social Media Strategies
Small Business Marketing
Prompt design and engineering

Main Questions:
What is the difference between ChatGPT and Bard?
How can Canva be used for image development?
What is a Large Learning Model (LLM)?

Testimonials:
In this fun and easy read, Guy provides a roadmap on how you can navigate through today's choppy waters and come out on the other side with a successful, metrics-based marketing campaign.
Jamie Turner, Author, Adjunct Instructor, Speaker, and Consultant

Guy does a great job of outlining marketing strategies adopted during the pandemic through some very insightful case studies and is a must-have for marketers.
Sonia Serrao, Senior Director, Brand Marketing at Tarkett

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