Episode 106

Human Connection Still Wins

Published on: 28th July, 2026

AI is changing public relations, content creation, media research, and brand visibility. However, technology cannot replace genuine relationships, vulnerable storytelling, or human empathy.

In this episode, Jaclyn Zukerman Delory of Next On Scene Media explains how founders can build meaningful visibility without losing their authentic voices.

The conversation explores why emotional stories often connect before business facts. Founders who share relevant personal experiences can create stronger audience relationships and greater brand recognition.

Media readiness also matters.

Publicity can bring difficult questions, public feedback, and unexpected judgment. Media training helps entrepreneurs communicate clearly and remain confident under pressure. The episode also examines the changing role of press releases. Newswire distribution can support brand recognition and long-term online visibility.

However, mass pitching rarely replaces personalized outreach. Journalists and editors receive countless generic messages. Relevant pitches, social engagement, and genuine relationship building help brands stand out.

AI can support journalist research, grammar editing, keyword discovery, pitch personalization, and AI enabled Market Research.

Yet every output still needs human review. Editors often recognize repetitive AI writing. Fully automated pitches can appear careless and damage trust.

• Why vulnerable stories create emotional connections

• Determining whether a founder is ready for PR

• How media training builds confidence

• Consistent video content and thought leadership

• The changing value of press releases

• Personalized pitches versus mass outreach

• Building relationships with journalists

• Using AI without losing a human voice

• How editors may use AI

• Social media visibility and discoverability

• Why less content can produce better engagement

• Building visibility that supports a lasting legacy

• Career advice for new marketers and publicists

The episode also explains why intentional marketing often outperforms content overload.

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About the Podcast

The Backstory on Marketing and AI
with Guy Powell
Dive deep into the dynamic marketing realm in the digital age with The Backstory on Marketing and AI, hosted by Guy Powell, the visionary President of ProRelevant Marketing Solutions. This enlightening podcast is your gateway to understanding the intricate interplay between data-driven marketing strategies and cutting-edge AI technologies.

Each episode brings to the table candid and insightful conversations with some of the industry's most influential leaders and analytics experts. They share their valuable perspectives and experiences on how to navigate the ever-evolving marketing landscape successfully. As a listener, you will be able to discover the most current trends shaping the marketing world and learn innovative ways to leverage AI to elevate your brand's presence and impact.

The Backstory on Marketing and AI is an indispensable resource for anyone involved in marketing, from executives managing to proactive marketers. Whether you're an executive overseeing a hefty advertising budget or a marketer at the forefront of a growing brand, this podcast is your resource for staying ahead in the competitive marketing world.

Tune in on Apple Podcasts and Spotify and be part of the pivotal discussions defining the future of marketing. Don't miss out on this chance to revolutionize your approach to marketing and AI. Subscribe today and begin becoming a more informed and strategic marketer. For more information, visit www.prorelevant.com.

Typical questions discussed in this podcast:
How is AI transforming traditional marketing strategies?
What is the role of data analytics in understanding consumer behavior?
What are the best practices for integrating AI into your marketing campaigns?
What is the future of personalized and content marketing with AI?
What are some AI success stories and case studies: Brands leading the way in AI marketing?
How can we best overcome challenges in adopting AI technologies for marketing?
How can we measure the ROI of AI-based marketing initiatives?
How can we build a customer journey map leveraging AI insights?
How can we maintain privacy, data protection and cyber security in the age of AI marketing.
How can we build a skilled team to leverage AI in marketing?
What is AI's influence on social media marketing strategies?
What is the right balance between AI automation and the human touch in marketing?
What are the limits of using AI to support Chatbots?
How can young marketers leverage AI in their careers?

Topics Discussed:
AI Marketing
Data Analytics
Predictive Analytics
Brand Strategies
AI Ethics
Creative Advertising
Marketing ROI
Customer Journey
Content Marketing
Chatbots
Data Privacy
Social Media Strategies
Small Business Marketing
Prompt design and engineering

Main Questions:
What is the difference between ChatGPT and Bard?
How can Canva be used for image development?
What is a Large Learning Model (LLM)?

Testimonials:
In this fun and easy read, Guy provides a roadmap on how you can navigate through today's choppy waters and come out on the other side with a successful, metrics-based marketing campaign.
Jamie Turner, Author, Adjunct Instructor, Speaker, and Consultant

Guy does a great job of outlining marketing strategies adopted during the pandemic through some very insightful case studies and is a must-have for marketers.
Sonia Serrao, Senior Director, Brand Marketing at Tarkett

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