Episode 17

How Is AI Transforming Car Photography? Insights from The Scope CEO Faruk Heplevent

Published on: 25th October, 2024

Join us in this captivating episode as Faruk Heplevent, a master of car photography and founder of The Scope, delves into his illustrious career and the transformative shift from traditional photography to cutting-edge CGI technology. Discover how Faruk's innovative venture, Scope City, is reshaping the automotive industry by providing customizable urban backdrops for digital vehicles, leveraging the latest in gaming technology.

Episode Highlights:

  • From Film to CGI: Explore Faruk's transition from traditional car photography to pioneering in CGI, setting up his company to cater to the world's biggest car brands.
  • The Creation of Scope City: Dive into the details of Scope City, how it utilizes gaming technology to offer customizable urban landscapes for digital vehicle showcases.
  • The Impact of AI on Marketing: Discuss the specific roles of small AI bots in making marketing tasks more efficient and effective, and Faruk's vision on the future of AI in marketing.


Faruk will explore how his passion for photography and expertise in CGI has culminated in groundbreaking tools that not only enhance car visuals but also streamline the creative process for car manufacturers and CG artists globally. He'll discuss the evolution of the industry, the impact of small AI bots that are making significant strides in efficiency and effectiveness, and his insights on how these technologies are poised to drive marketing and AI forward.


Tune in to learn from Faruk Heplevent about the seamless integration of AI into the world of automotive marketing and beyond, and how small, specific AI applications are becoming game-changers in the industry.

Whether you're a professional in the automotive sector, a CGI artist, or just fascinated by the convergence of technology and creativity, this episode will provide you with the inspiration and insights to harness AI for your projects.

Don't miss it!


Check out The Scope Today: https://thescope.studio/contact

Next Episode All Episodes Previous Episode

ProRelevant Newsletter Opt-in

Thank you, you have been subscribed.

Listen for free

Show artwork for The Backstory on Marketing and AI

About the Podcast

The Backstory on Marketing and AI
with Guy Powell
Dive deep into the dynamic marketing realm in the digital age with The Backstory on Marketing and AI, hosted by Guy Powell, the visionary President of ProRelevant Marketing Solutions. This enlightening podcast is your gateway to understanding the intricate interplay between data-driven marketing strategies and cutting-edge AI technologies.

Each episode brings to the table candid and insightful conversations with some of the industry's most influential leaders and analytics experts. They share their valuable perspectives and experiences on how to navigate the ever-evolving marketing landscape successfully. As a listener, you will be able to discover the most current trends shaping the marketing world and learn innovative ways to leverage AI to elevate your brand's presence and impact.

The Backstory on Marketing and AI is an indispensable resource for anyone involved in marketing, from executives managing to proactive marketers. Whether you're an executive overseeing a hefty advertising budget or a marketer at the forefront of a growing brand, this podcast is your resource for staying ahead in the competitive marketing world.

Tune in on Apple Podcasts and Spotify and be part of the pivotal discussions defining the future of marketing. Don't miss out on this chance to revolutionize your approach to marketing and AI. Subscribe today and begin becoming a more informed and strategic marketer. For more information, visit www.prorelevant.com.

Typical questions discussed in this podcast:
How is AI transforming traditional marketing strategies?
What is the role of data analytics in understanding consumer behavior?
What are the best practices for integrating AI into your marketing campaigns?
What is the future of personalized and content marketing with AI?
What are some AI success stories and case studies: Brands leading the way in AI marketing?
How can we best overcome challenges in adopting AI technologies for marketing?
How can we measure the ROI of AI-based marketing initiatives?
How can we build a customer journey map leveraging AI insights?
How can we maintain privacy, data protection and cyber security in the age of AI marketing.
How can we build a skilled team to leverage AI in marketing?
What is AI's influence on social media marketing strategies?
What is the right balance between AI automation and the human touch in marketing?
What are the limits of using AI to support Chatbots?
How can young marketers leverage AI in their careers?

Topics Discussed:
AI Marketing
Data Analytics
Predictive Analytics
Brand Strategies
AI Ethics
Creative Advertising
Marketing ROI
Customer Journey
Content Marketing
Chatbots
Data Privacy
Social Media Strategies
Small Business Marketing
Prompt design and engineering

Main Questions:
What is the difference between ChatGPT and Bard?
How can Canva be used for image development?
What is a Large Learning Model (LLM)?

Testimonials:
In this fun and easy read, Guy provides a roadmap on how you can navigate through today's choppy waters and come out on the other side with a successful, metrics-based marketing campaign.
Jamie Turner, Author, Adjunct Instructor, Speaker, and Consultant

Guy does a great job of outlining marketing strategies adopted during the pandemic through some very insightful case studies and is a must-have for marketers.
Sonia Serrao, Senior Director, Brand Marketing at Tarkett

Sign up now for more episodes.